Broker Information

Welcome independent brokers!

The LeadingAge-Recognized Insurance Program has a long history of providing insurance designed for senior living communities.  We offer your clients custom coverage and competitive pricing while we offer brokers competitive commissions and best-in-class service.

Who is LeadingAge?

Brokers are often referred to us by LeadingAge members.  LeadingAge is the nation’s premier professional association for senior living communities. Their membership includes 6,000 not-for-profit organizations that touch the lives of four million people every day.  Visit for more information.

Why do independent brokers partner with Aon Affinity Healthcare?

Insuring a senior living facility can be complex.  We provide:

• 30 years of experience working with senior living facilities
• Product expertise that can help strengthen your client relationships
• Support services that can help you write business and grow your agency
• Competitive new and renewal commissions

What type of products does Aon Affinity Healthcare offer senior living facilities?

By working with our insurance carrier partners, we’ve created an insurance program specifically designed around not-for-profit senior living facility exposures.  Please see our Insurance Products page for an overview of our P&C and D&O products and a list of eligible senior living communities.  The Aon Quality Institute is just one example of how we have customized this program.

Who is Aon Affinity Healthcare?

Aon Affinity Healthcare is a brand name for Affinity Insurance Services, Inc., a division of Aon.  Aon Affinity Healthcare specializes in developing, marketing and administering custom insurance programs for professional healthcare associations and their members.  Aon Affinity Healthcare combines the specialized knowledge of affinity program management with the extensive resources of a global company to help clients achieve their goals. We have been administering the LeadingAge-Recognized Insurance Program for more than 30 years and are a LeadingAge ‘Gold Partner.’ 

What services does Aon Affinity Healthcare provide?

Aon Affinity Healthcare functions as a Managing General Underwriter.  Our carrier partners, Arch, have given us the authority to underwrite, bind, and issue policies.  We also provide customer service to your clients, and issue billings, late and lapse notices.  The carrier manages claims.

How do I start working with Aon Affinity Healthcare?

To learn how you can offer the LeadingAge-Recognized Insurance Program to your clients, please contact your Regional Sales Director at 1-877-256-6215.

Complete the Broker Approval Form and have it ready when you call.

Broker Resources
Broker Approval Form
Property and Casualty Insurance Products
Applications and Highlight Sheets
Acord Forms
Broker Highlight Sheet
Aon Quality Institute


For personal assistance:

215-773-4636 (phone)
847-953-0925 (fax)

Contact Us

Applications & Highlight Sheets